Instagram Initiative #VivirAlEstilo500

Instagram Initiative #VivirAlEstilo500

Campaign

The strategy was simple. #VivirAlEstilo500 providedus with original local content, which Cacique wouldown. Also, it gave followers a reason to follow up onour story everyday and generated constant interaction: likes from followers who would like tolive/celebrate such experiences, tags from followers who want to share posts with their friends and reposts from followers who identify themselves with a particular experience. Several followers sharedCaciqueʼs Instagram content on their own accounts.
We believe the campaign worked because the content strategy designed for Instagram focused on the storytelling process. The concept was explained mainly through powerful and striking images, instead of words.

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