“Anything can happen after you eat Doritos” was the starting point and initial idea we used to develop a campaign that would use to its full potential the drawing tool of the Snapchat application.
We came up with several stories about unexpected things that could happen after consumers ate Doritos. Every story had a key element that played a significant role. Some of these key elements were fangs, a laser gun, a way to fly and a means of transportation. Every person who wanted to win tickets for the Así Suena Doritos (This Is The Sound of Doritos) concert had to find a way to intervene a photo of themselves, incorporating the key element on it with the drawing tool and tag Doritos Venezuela on the final picture they uploaded to their social media accounts.