How we did it:
1.- We offered Pepsi followers the opportunity to have their lunch delivered to their homes by a motorcyclist.
2.- To participate, the followers only had to comment by posting an emoji that represented the lunch they wanted to receive. The winner was picked out of a raffle.
3.- However, the real surprise was that the delivery was made by a famous influencer.
4.- We created content, along with the influencers, as they delivered the meals to the winners. The content was posted to Pepsi’s and the influencer’s social media, expanding the campaign’s reach and participation.
Results on social media exceeded the brand’s goals with over 4,000 participants per post.
This is an example of how good insight, strategic thinking, teamwork and good execution, can achieve great results.