Doritos Snapchat

"Anything can happen after you eat Doritos" was the starting point and initial idea we used to develop a campaign that would use to its full potential the drawing tool of the Snapchat application.

01/01

We came up with several stories about unexpected things that could happen after consumers ate Doritos. Every story had a key element that played a significant role. Some of these key elements were fangs, a laser gun, a way to fly and a means of transportation. Every person who wanted to win tickets for the Así­ Suena Doritos (This Is The Sound of Doritos) concert had to find a way to intervene a photo of themselves, incorporating the key element on it with the drawing tool and tag Doritos Venezuela on the final picture they uploaded to their social media accounts.