Gatorade: Oswaldo Vizcarrondo Campaign

All soccer fans know that Oswaldo Vizcarrondo is famous for his attitude towards hard work and perseverance. Those are two values that our client, Gatorade, relied on to tell the story of one of the most important athletes of Venezuela's national soccer team in the last decade.

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While recording this video in Argentina and Venezuela we discovered exactly how serious and determined an aspiring soccer player has to be to make the leap to the International level. The focus of Gatorade during this documentary was to capture people’s attention and to inspire them to be like Vizcarrondo.