Pepsi Retro Day Campaign
To know where we are going means that we have to know where we came from. This was the starting point for our Retro Day campaign. The strategy was to create a viral experience that would excite and be relatable to college communities. This would create a sentimental feeling and make them advocates in changing their routines during this one special day on campus.
On Retro Day, at noon sharp, 50 volunteer students where part of the first flash mob to ever take place in a university campus in our country. All of this made the brand reach more than a thousand followers in their social media over a week.