Objective: 7Up wanted to promote the limited edition of its vintage cans.


7Up Vintage was the first campaign in Venezuela that showed the history of 7Up as a brand. We turned the brand’s Instagram feed into a time traveler machine across the ’30s, ’80s and ‘90s, and asked influencers to help raise awareness by creating content that recreated the best of each decade. Through giveaways, the influencers also gave their followers the opportunity to win special edition boxes that contained different vintage 7Up cans.

Several famous musicians, tv hosts, journalists and comedians were part of this innovative campaign, which successfully increased both the brand’s engagement and awareness.