Gatorade: Everything To Prove Campaign

Aligned with Gatorade's philosophy on supporting and encouraging local sports, the campaign Todo Por Probar (Everything to prove) was born. This initiative had the firm objective of promoting talent and the story of several Venezuelan athletes, using what would become the brand's first online series.


On six different episodes six Venezuelan athletes were brought out of anonymity and were able to demonstrate what they were made of and how they prepared every day to make stand firmly on a podium, fulfill their dreams and represent their country.