Gatorade: Mini Documental Greivis Vásquez Campaign

When we asked Greivis Vásquez where we could find his professional profile, he answered, "There is nothing on video, it's all written in newspapers". This prompted the Mashup team to generate unique web content that told the story of a seasoned NBA player; one that makes his exceptionally country proud.


A digital video team recorded one of the most honest and refreshing stories of accomplishment highlighting the obstacles that Vásquez overcame on his path to success.

This piece was later transmitted on ESPN, Meridiano and other sports, eventually appearing on Greivis Vásquez own business card. This is how we used compelling content to expand upon on a great story.