2018 was all about the rise of young YouTubers, Fornite, the blue color… and we had a new challenge with the gen z: launch a new flavor with incredible color. This time we have to do something different to stop treating teenagers like children and merge into their conversation to engage with them, especially having this amazing blue product tasting like gum: Golden Chicle (limited edition).
We keep it cool and invite 3 fun YouTubers to start a challenge where the community has to be involved to bring it into life. We called it: Golden Challenge. A fun game where the influencers dare to do fun activities proposed by their fans.
Reach and understand the new generations has become quite challenging for us as creative and strategic allies for Golden. We always keep listen and analyze their interests to get the best insight to make better engaging connections.